Lumivance Reveals New "Literally Viral" Marketing Campaign
On the genesis of "Brake Light Repair Clinics."
In a bold new campaign the lighting product giant Lumivance has tapped into popular discontent using advertising techniques that their marketing department has come to describe as “literally viral.”
Vice President of Sales and Marketing Kenneth Forman explained the humble origins of the campaign: “We had this intern—he had a nose ring and some designery …
